Within Berlin Fashion Week the Fashion Council Germany and H&M declared the four labels
winners of the “FELLOWSHIP PROGRAMME BY THE FASHION COUNCIL GERMANY AND H&M“. The protégés will be supported over the course of two years via the exclusive network of the Fashion Council Germany and the members of its mentoring jury. Moreover, experts of the globally operating company H&M will teach practical and theoretical knowledge to help build up the four labels.
August 2016 marked the closing date for applications for the newly initialised “FELLOWSHIP PROGRAMME BY THE FASHION COUNCIL GERMANY AND H&M“. German designers, who founded their labels one to five years ago, were invited to apply for the support programme in the categories of women’s wear, menswear and accessories.
From the numerous applications ten finalists were selected by a renowned group of industry experts to present their label in front of an international top jury in November 2016:
BENU BERLIN, BOULEZAR, GOETZE, HORROR VACUI, MARINA HOERMANSEDER, NINA KASTENS JEWELRY, RIANNA + NINA, STEINROHNER, TIM LABENDA and WILLIAM FAN.
On 17 January 2017 BOULEZAR, HORROR VACUI, TIM LABENDA and WILLIAM FAN were declared winners of the “FELLOWSHIP PROGRAMME BY THE FASHION COUNCIL GERMANY AND H&M” 2017/2018 and were presented to an exclusive Fashion Week audience at ‘Palais am Festungsgraben’.
The young fashion design talents have been selected based on their strong creative and economic potential, by taking into account not only their products, look book- and runway pictures, but also their business plan and placement in the market.