Speakers: Carmen Jenny (Co-Founder CLOTHESfriends) & Carmen Jenny (CLOTHESfriends)
Remember when everyone used to think Netflix would never take over DVDs? A similar shift is happening in the fashion industry: Consumers show demand for alternative consumption while the industry needs to halve its emissions by 2030 to meet global climate goals. As one of the key stakeholders, fashion businesses are asked to take action and offer solutions for their customers. With CLOTHESfriends, Carmen Jenny and Sonja Wunderlich, translate this shift into a fashion rental app. Giving consumers the chance to access clothes and accessories in a closed loop model to rent, lend or buy. In their FCG webinar, the founders are breaking down the potential for businesses and brands introducing fashion rental into their distribution channels, strengthening their circular efforts, and reaching the audience of Gen Z customers.
This webinar includes a presentation and a Q&A part.