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JISOO BAIK

Based in Paris, France

JISOO BAIK is a Paris-based couture house defined by sculptural tailoring and a radical reimagining of silhouette. With a precise yet emotive
approach to shape and tension, the brand navigates the boundaries between body, space, and perception.

For Autumn-Winter 2025, Soft Armor proposes a new kind of protection — not one of concealment, but of reinterpretation. The body is treated not
as a fixed form, but as a mutable structure: layered, displaced, multiplied. Through a dialogue of abstraction and distortion, familiar outlines are
questioned and reshaped.
Referencing vintage mannequins, liquid surfaces, and speculative anatomy, the collection subverts traditional beauty codes by revealing alternate
contours — forms that float, fold, or fracture. Soft Armor offers not one silhouette, but many, each suspended somewhere between strength and
softness, clarity and illusion.

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