FCG/VOGUE FASHION FUND
Finalist
KITSCHY COUTURE
KITSCHY COUTURE is a homage to diasporic identity. Founded by Abarna Kugathasan, the label tells the personal story of her transcultural self, a fusion of Sri Lankan roots, Tamil heritage, and Western influences. As the child of Tamil immigrants, Kugathasan explores her own identity and celebrates cultural diversity. The sugar-coated and colorful aesthetic of Kitschy Couture reveals the deep longing of the diaspora and the feeling of homesickness.
The brand emphasizes strong storytelling and merges traditional South Asian craftsmanship with contemporary design. It celebrates heritage while continuing to evolve and reinterpret it, creating a space for dialogue and meaningful representation. Serving as a platform for cultural expression, Kitschy Couture builds bridges and offers an intimate insight into a world often unseen.
ABOUT THE INITIATIVE
Vogue Germany and Fashion Council Germany are launching the second edition of the German Fashion Fund. As part of the FCG/VOGUE FASHION FUND competition, young design talents with an innovative and creative approach are being sought. The winner will receive prize money of €50,000, provided by KIKO MILANO, along with additional benefits. These include editorial coverage in Vogue Germany, a fashion show during Berlin Fashion Week in July 2026—funded by the Berlin Senate Department for Economics, Energy and Public Enterprises—as well as various communication services by Condé Nast and Fashion Council Germany, an exclusive business mentoring program, and a complimentary five-year membership in Fashion Council Germany.
