MARIE LUEDER started her brand in 2019 as a performance space that explores new male identities. Lueder's experience working as a tailor at the Hamburg State Opera informed this need for an emotional connection to create customized pieces. Her collections represent a hybrid linked to sportswear and functional aesthetics, complemented by maniacal attention to sartorial detail, originating in her education as a bespoke tailor mixed with recalling her passion for medieval silhouettes. LUEDER researches medieval armour based on the desire for shielding, freedom of expression, and bringing out their individuality. LUEDER adds a sustainable attitude to the brand, as it produces using organic denim, recycled jersey, and regenerated nylon. 

Marie has worked with Yeezy Gap, 6 PM, and as a visiting lecturer at the University of Applied Science in Hamburg. She has recently exhibited at the Vogue Talents event by Anna Wintour at the Pinakothek der Moderne, München (June 2023) and showed her catwalk debut at BFW in January 2024.