Under the theme Creativity As Currency: Designing for Meaning & Relevance, day four of ‘METAMORPHOSIS – dialogues about change’ powered by eBay focused on a new generation’s perspective: How will their outlook on life and values reshape the fashion industry? What does it take to create something truly meaningful today? And what role can fashion play in shaping the society of tomorrow?

Keynote:

Decoded: How Gen Z is Rewriting Fashion’s Future

with Alizée Verstraeten (Creative Strategist, Whats Trending Tomorrow)

Alizée Verstraeten of What’s Trending Tomorrow (WTT) explained how Gen Z is reshaping fashion with their digital fluency, value-driven choices, and evolving aesthetics. This generation is driving a shift toward authenticity, sustainability, and a new sense of cool that’s influencing the entire industry.

Keynote:

Inside PUMA: Shaping Culture Through Storywith Heiko Desens (VP Creative Direction & Innovation, PUMA SE) & Alizée Verstraeten (Creative Strategist, Whats Trending Tomorrow)

A brand’s soul goes beyond style, shaped by purpose, culture, and meaningful connection. In conversation with Alizée Verstraeten, Heiko Desens discussed how evolving market dynamics and Gen Z expectations drive brands like PUMA to stay relevant through a clear “why,” agile storytelling, and strategic foresight.

Panel:

Voices of Now: Inclusion, Identity & Influence in Fashion

with Lotfi Aoulad (Founder, Das Relais), Sam Rogers (Editorial Director, Hypebae),  Jordy Arthur Vaesen (Fashion Designer & Content Creator, House of J.A. / Jordy Arthur),  Declan Chan (Stylist, Creative Consultant & Content Creator) & Buki Akomolafe (Owner & Designer bei BUKI AKOMOLAFE)

Fashion’s future is inclusive, shaped by a new generation embracing diverse identities and values. This panel explored how designing for inclusivity fuels innovation, cultural relevance, and stronger connections across the industry.

Keynote:

Consumers x Creativity: Understanding mindsets to shape a more creative futurewith Ashley Krupnik (Senior Consulting Director, WGSN)

In this keynote, Ashley Krupnik used her trend forecasting expertise to highlight creativity’s evolving role in an imagination-driven age. She examined key societal shifts, showing how they shape future creative expression and deepen brand-consumer connections.

Panel:

Culture Shapers: Fashion’s Role in Societywith Maliha Shoaib (Reporter, Vogue Business), Carlo Bellmann (Strategic Partnership Lead DE Fashion, eBay  Germany), Kristian Schuller (Photographer, Studio Kristian Schuller), Sonika Phakey (Social Media Expert) & Stavros Karelis (Creative & Buying Director, Machine A)

Fashion both reflects and shapes our world, as this session showed through insights from media, creative strategy, visual storytelling, and digital culture. The discussion highlighted fashion’s power as a cultural force and why its influence is more important now than ever.

Closing Note:

Final Reflections: Looking Ahead Togetherwith Scott Lipinski | CEO | Fashion Council Germany & Mandy Kruger | Head of Fashion | eBay Deutschland

Scott Lipinski and Mandy Kruger reflected on the impactful conversations about change that defined the event. They highlighted how creativity and circularity are opening new doors and shared their vision for advancing sustainable innovation together.

Fashion Council Germany and eBay present 'METAMORPHOSIS - dialogues about change' powered by eBay – a talk series during Berlin Fashion Week that puts change, creativity, and circularity center stage. For more information, please visit our website.

(Photo-Credit: Finnegan Godenschweger)