The NAMILIA identity is always about reworking common understandings of femininity and masculinity, clashing strong and sensual elements to present a more modern understanding of gender expression. As a brand built upon an aesthetic of unapologetic, bold political statements, sex-positivity is woven into the DNA of Namilia. A pioneering voice of motocross and rave revival style, the label is known for its provocative gender-neutral clubwear as much it’s known for its celebrity fans, including Julia Fox, Cardi B, Christina Aguilera, Paris Hilton and Arca.

NAMILIA was founded in 2015 by Nan Li and Emilia Pfohl shortly after finishing the Fashion Masters Course at Royal College Arts London. The duo’s first collection, “My Pussy, My Choice” was selected for VFiles Runway - October 2015. NAMILIA would continue to show at NYFW for 5 collections, with inspirations and concepts that ranged from subverting teenage heartthrobs to Rococo, to challenging anti-Asian racism and the rise of Donald Trump. In January 2023, Namilia debuted with a splash at Berlin Fashion Week with their “Cruising Utopia” collection, followed by the viral success of their S/S24 runway show, “In Loving Memory of My Sugar Daddy. ”