In the summer of 2017, Bahhareh Karimi founded the fashion label ÏMAIMA. A fashion label that stands for equal opportunities for a new generation of women who stand between culture, tradition and the modern lifestyle. Women who not only like to dress in a contemporary way, but also attach great importance to the origin of their wardrobe. That is why ÏMAIMA is completely dedicated to sustainability and fair and environmentally friendly production. In the summer of 2016, they built their own small factory in Jaipur, India. This controls the entire production chain and thus guarantees the customer a transparent process and the highest quality standards.

The hand embroidery is made on site by local artists.

The close cooperation and fair treatment of the ÏMAIMA team is of great importance to the label. The label combines traditional handcraft with modern silhouettes.