UGG® CULTURE CHANGEMAKER PRIZE initiatives FINALIST ABOUT THE INITIATIVE The Fashion Council Germany and the Californian lifestyle brand UGG® award the UGG CULTURE CHANGEMAKER PRIZE. The best concept, selected by a jury of leading industry experts, receives a prize money of EUR 40,000. ALL INFORMATION Eddie Shanahan über Irlands Mode zwischen Tradition, Handwerk und Innovation Two days, countless new impressions: The Press Days in Berlin Scottish tradition meets Berlin avant-garde: Esther Perbandt wins the ABERFELDY Design Contest These are the participants of FASHION X CRAFT 2026/27! Laura Weir: "No matter which country you’re in, fashion will always have the challenge of being taken seriously"

Home Fashion Council Germany e. V. is the patron to strengthen the German fashion and design landscape for a visionary, technological and sustainable future in a global market. BERLIN FASHION WEEK The AW27 edition of Berlin Fashion Week will take place from January 29th to February 1st, 2027. BERLIN FASHION X INTERNATIONAL Internationalization project for the US and Asian markets. FASHION X CRAFT Together with The King's Foundation, we support young talent. Graduates from Germany and the UK could apply for the new edition until August 28th. RAUM.Berlin The new presentation format for Berlin Fashion Week. Over four days, twelve selected designers will showcase their collections in individually designed spaces. 'METAMORPHOSIS - dialogues about change' powered by eBay In the talk format, experts from the fashion industry have their say to discuss the various facets and the necessary changes. STATUS OF EUROPEAN FASHION The results of the Europe-wide study were presented during the EFA conference in Brussels. TEN YEARS FCG BOOKLET Ten years of Fashion Council Germany – and an entire book that unites milestones, members and moments that have shaped our journey. STUDIO2RETAIL For Berlin Fashion Week, numerous designers opened their studios. Interview Eddie Shanahan über Irlands Mode zwischen Tradition, Handwerk und Innovation read more News Two days, countless new impressions: The Press Days in Berlin read more News Scottish tradition meets Berlin avant-garde: Esther Perbandt wins the ABERFELDY Design Contest read more interview Laura Weir: "No matter which country you’re in, fashion will always have the challenge of being taken seriously" read more News These are the participants of FASHION X CRAFT 2026/27! read more interview Janek Feldmann of WRSTBHVR: "A brand has to survive a hype first." read more interview Minerva Alonso: "Gran Canaria should become the leading hub for European and American swimwear" read more News FASHION X CRAFT enters its fifth round – and will be international for the first time. read more Stories All stories Find out more about the work of the Fashion Council Germany directly in the articles. Here are a few highlights.

Home BERLIN FASHION WEEK The SS27 edition of Berlin Fashion Week will take place from July 2nd to 5th, 2026. STUDY "STATUS OF GERMAN FASHION" All Stories Eddie Shanahan über Irlands Mode zwischen Tradition, Handwerk und Innovation Two days, countless new impressions: The Press Days in Berlin Scottish tradition meets Berlin avant-garde: Esther Perbandt wins the ABERFELDY Design Contest These are the participants of FASHION X CRAFT 2026/27! Laura Weir: "No matter which country you’re in, fashion will always have the challenge of being taken seriously" STUDY "STATUS OF GERMAN FASHION" Ten years of Fashion Council Germany – and an entire book that unites milestones, members and moments that have shaped our journey. RAUM.Berlin The new presentation format for Berlin Fashion Week. Over four days, twelve selected designers will showcase their collections in individually designed spaces. 'METAMORPHOSIS - dialogues about change' powered by eBay In the talk format, experts from the fashion industry have their say to discuss the various facets and the necessary changes. STATUS OF EUROPEAN FASHION The results of the Europe-wide study were presented during the EFA conference in Brussels. FASHION X CRAFT Together with eBay Germany and The King's Foundation, we support young talent. STUDIO2RETAIL For Berlin Fashion Week, numerous designers opened their studios. Stories All stories Find out more about the work of the Fashion Council Germany directly in the articles. Here are a few highlights. Interview Eddie Shanahan über Irlands Mode zwischen Tradition, Handwerk und Innovation Read More News Two days, countless new impressions: The Press Days in Berlin Read More News Scottish tradition meets Berlin avant-garde: Esther Perbandt wins the ABERFELDY Design Contest Read More interview Laura Weir: "No matter which country you’re in, fashion will always have the challenge of being taken seriously" Read More News These are the participants of FASHION X CRAFT 2026/27! Read More interview Janek Feldmann of WRSTBHVR: "A brand has to survive a hype first." Read More interview Minerva Alonso: "Gran Canaria should become the leading hub for European and American swimwear" Read More News FASHION X CRAFT enters its fifth round – and will be international for the first time. Read More Fashion Council Germany e. V. is the patron to strengthen the German fashion and design landscape for a visionary, technological & sustainable future in a global market.

FCG/VOGUE FASHION FUND ABOUT THE PARTNERSHIP Since July 2023, the online marketplace eBay Germany has been an official partner of the Fashion Council Germany. The two organizations have since joined forces and support each other in their strategic, creative, and industry-related processes. As the leading authority for the German fashion industry, the FCG (Fashion Club of Germany) has made it its mission to support fashion companies in Germany in their growth and to promote them, particularly with regard to sustainability. eBay, as one of Germany's largest online marketplaces, also plays a key role in offering retailers and individuals a trustworthy platform for the circular economy. With this partnership, eBay is sending a clear signal to be increasingly perceived as an enabler of the industry. EBAY X FCG Since the start of the collaboration, several joint projects and initiatives have been successfully implemented. These include a joint trip to Scotland for the Fashion Future Conference, as well as participation in the student project Generation Future. Networking was a key focus at joint fireside dinners in cities such as Heidelberg, Hamburg, and Munich. Together, they also produced the "Study on the Status of German Fashion 2024," focusing on circularity and sustainability. During Berlin Fashion Week, eBay also supports the talk format "METAMORPHOSIS - dialogues about change" and the presentation format RAUM.Berlin. The FCG also supports the eBay Circular Fashion Fund with announcements, communication, implementation, and activation of the award. The promotion of young talent is also supported through the FASHION X CRAFT funding project. ABOUT EBAY eBay Inc. is a leading global e-commerce company, connecting millions of buyers and sellers in more than 190 markets worldwide, creating economic opportunities for individuals, entrepreneurs, and businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most dynamic marketplaces, offering a unique selection of goods and services. In 2023, eBay facilitated more than $73 billion in trade through its platform. PROJECTS Get an overview of the projects that eBay actively promotes and supports. METAMORPHOSIS - dialogues about change The talk format takes place as part of Berlin Fashion Week. International and national experts from the fields of circular economy and the fashion industry exchange views on the various facets and necessary changes in the sector. SPACE.Berlin RAUM.Berlin is the new presentation format for Berlin Fashion Week. Selected designers showcase their collections in individually designed spaces. Each presentation is a statement, each label brings its own unique vision. EBAY CIRCULAR FASHION FUND The Circular Fashion Fund aims to bring new technologies and services to the market that not only have the potential to change the fashion industry in a sustainable way, but also make a real contribution to promoting the circular economy. FIRESIDECHATS With the networking event FIRESIDECHATS, the Fashion Council Germany brings together decision-makers from the German fashion industry. Including: fashion brands, designers, editors, political decision-makers, etc. GENERATION ZUKUNFT Fashion Council Germany and The PVH Foundation are joining forces for the new education program “Generation Zukunft” to educate German students about the fashion industry FASHION ZUKUNFT Bringing different generations together to promote a sustainable fashion industry - is the goal of our Fashion Future conference in partnership with The King's Foundation. TIMELINE Learn more about the latest projects, developments, and information about the partnership. Last chance: Apply now for the eBay Circular Fashion Fund Read More FASHION FUTURE Conference in Scotland: Young people discuss the future of fashion F ... Read More Now available as a podcast: METAMORPHOSIS - dialogues about change Read More New format RAUM.Berlin makes a successful Berlin Fashion Week debut Read More Support programme FASHION x CRAFT with residency in England Read More Generation Future continues to grow - now with interactive hubs in three cities Read More Jetzt online: Die Talks der dritten METAMORPHOSIS-Ausgabe im Rahmen der Berlin Fashion Week Read More RECAP DAY III with AVENIR | PLNGNS | ROUGH. Read More Mehr laden

LINE-UP RELEASE COMING SOON RAUM.Berlin OUR PARTNERS 16 collections on the 16th floor: That was the third edition of RAUM.Berlin. FIND OUT MORE More space for exciting concepts: 16 brands present their collections at RAUM.Berlin FIND OUT MORE Apply now: RAUM.Berlin enters its third round FIND OUT MORE Beyond the catwalk – Twelve brands present their collections at RAUM.Berlin FIND OUT MORE We won! These twelve brands will be presenting at RAUM.Berlin during Berlin Fashion Week. FIND OUT MORE RAUM.Berlin: FCG and the Federal Ministry for Economic Affairs and Energy are collaborating for the first time on competition FIND OUT MORE New format RAUM.Berlin makes a successful Berlin Fashion Week debut FIND OUT MORE RECAP DAY III with AVENIR | PLNGNS | ROUGH. FIND OUT MORE RECAP DAY II with JISOO BAIK | KASIA KUCHARSKA | LADO BOKUCHAVA FIND OUT MORE RAUM RECAP DAY I with DAGGER | IDEN | JULIAN ZIGERLI FIND OUT MORE BERLIN FASHION WEEK at Kranzler X FIND OUT MORE Meet the Creative behind the eBay Pre-Loved exhibition during RAUM.Berlin FIND OUT MORE RAUM.Berlin – All the important information about the new exhibition format at a glance FIND OUT MORE BETWEEN TRADITIONAL FASHION SHOW ANDINTERACTIVE INSTALLATION Exploring creative boundaries, finding new forms: What already characterizes the design work of fashion designers takes on an expanded meaning at RAUM.Berlin. We invite designers to present their collections in an unexpected context – dissolving the boundaries between traditional fashion show and interactive installation, and finding their own forms of presentation. Following its successful premiere in July 2025, RAUM.Berlin was first implemented as a competition in spring 2026 and funded by the Federal Ministry for Economic Affairs and Energy. The format returned for its third edition from July 2nd to 5th, 2026, during Berlin Fashion Week SS27 – again in cooperation with the Federal Ministry for Economic Affairs and Energy. After numerous brands applied to participate, the designers of the labels ANNE BERNECKER , ELODIE CARSTENSEN , Inlé Studio , krobos , Laura de Sousa , lealabob , Lennart Bohle , Natascha von Hirschhausen , NAOMI TARAZI , PALMWINE IceCREAM , PANOS GOTSIS , PLNGNS , SOCIÉTÉ ANGELIQUE , Sofia Hermens Fernandez , TATi and VLADIMIR KARALEEV were selected as winners. Information about the next edition will be announced shortly. WHAT IT'S ABOUT THE BRANDS MORE STORIES OUR PARTNERS THE BRANDS PRE-LOVED. REIMAGINED. Discover fashion with history – in eBay's Pre-Loved Exhibition, curated exclusively for RAUM.Berlin. Selected vintage and second-hand pieces meet current design visions and show how inspiring circular fashion can be. Each creation tells a story of style and change. The Pre-Loved Exhibition is curated by Christian Stemmler. Selected vintage and second-hand pieces meet contemporary design. Curated by Christian Stemmler, eBay's Pre-Loved Exhibition shows how creative and trend-setting circular fashion can be. It is part of the new RAUM.Berlin format, initiated by the Fashion Council Germany for Berlin Fashion Week. In his curatorial work, Stemmler combines experience with a keen sense of style and zeitgeist. Influenced by the Berlin underground scene of the 1990s and early access to second-hand fashion, he continues to pursue a thoughtful, sustainable approach to clothing. For him, pre-loved fashion is an expression of individuality, beyond origin, status or trends. This approach captures the spirit of the times. Awareness of a more sustainable approach to fashion is growing, especially among the younger generation. Many are turning to platforms such as eBay, sending a clear signal against short-lived consumption patterns. The trend towards archive fashion and the rediscovery of past collections highlight the creative and cultural potential of existing clothing. RAUM.Berlin is picking up on this trend and making it the central theme of an innovative exhibition concept. The new format from the Fashion Council Germany stands for creative synergies between design, craftsmanship and sustainable thinking. The Pre-Loved Exhibition is not only a curatorial statement, but also an invitation to rethink fashion in a conscious, stylish and forward-looking way. MORE COMING SOON

Home FASHION X CRAFT Together with the Swarovski Foundation and The Prince’s Foundation it goes into the second round. BERLIN FASHION WEEK The upcoming Berlin Fashion Week will take place from February 5th to 8th, 2024. Video: William Fan SS24 UGG® CULTURE CHANGEMAKER PRIZE The 2023 winner is SF1OG! GENERATION ZUKUNFT With the support of the PVH Foundation, it goes to German schools. STATUS OF EUROPEAN FASHION Take part in our European fashion industry survey. GERMAN FASHION FOOTPRINT How dirty is German fashion? STUDIO2RETAIL Numerous designers opened their studios for Berlin Fashion Week. Stories All stories Find out more about the work of the Fashion Council Germany directly in the articles. Here are a few highlights. Interview Eddie Shanahan über Irlands Mode zwischen Tradition, Handwerk und Innovation Read More News Two days, countless new impressions: The Press Days in Berlin Read More News Scottish tradition meets Berlin avant-garde: Esther Perbandt wins the ABERFELDY Design Contest Read More interview Laura Weir: "No matter which country you’re in, fashion will always have the challenge of being taken seriously" Read More News These are the participants of FASHION X CRAFT 2026/27! Read More interview Janek Feldmann of WRSTBHVR: "A brand has to survive a hype first." Read More interview Minerva Alonso: "Gran Canaria should become the leading hub for European and American swimwear" Read More News FASHION X CRAFT enters its fifth round – and will be international for the first time. Read More The Fashion Council Germany e. V. is the patron to strengthen the German fashion and design landscape for a visionary, technological and sustainable future in a global market.

PARTICIPATION REQUIREMENTS The participant must be • Available and located in Berlin during the period of the competition • Available and located in Berlin for the next BFW, which takes place in February 2025 • Able to invoice their services during the next BFW in the case of winning • An aspiring photographer (student, graduate, young professional) in the field of fashion/street-style photography SELECTION CRITERIA The photo series should • Represent and reflect the local fashion culture of Berlin and Berlin Fashion Week • Acknowledge and appreciate diversity in terms of gender, ethnicity, age, body type and fashion preferences • Highlight the originality and creative elements in BFW street-style, as well as represent individual interpretations of fashion • Be visually appealing and shareable on social media platforms STREET STYLE PHOTOGRAPHY COMPETITION FOR BERLIN FASHION WEEK IMAGES TO BE SUBMITTED • Participants must submit a series of 5 photos that include the following images in any case: One “Close Up Beauty” shot, one “Paparazzi” shot, and one “Frontal Full Outfit” shot • Submission must include the individual photos, as well as the photos combined in one PDF file DOWNLOAD EXAMPLE here FRONTAL FULL OUTFIT © Caroline Kynast CLOSE UP BEAUTY © Ben Mönks PAPARAZZI © Jeremy Moeller Our Streetstyle Photography Competition gives up-and-coming photographers from Berlin the opportunity to further develop their work and showcase their talent in fashion and streetstyle photography. Students, graduates, and emerging professionals from Berlin are eligible to participate. For each edition, participants can submit five photos in various categories, taken during Berlin Fashion Week. Using the BFW show calendar, they can explore locations and shows and capture the city's fashion scene directly on the street. All submissions are carefully evaluated by a panel of experts. In the SS27 season, this panel consisted of Alejandro Reyes, Eva Losada, Luca Marie Lorenz, Marvin Lobodda, Marvin-Mario Bahome, and Per Appelgren. The winner of the SS27 season is Luciano Doria ! The Italian native prevailed against numerous other participants with his expressive BFW images. As the winner, he will be the official photographer for the next BFW edition in January 2027*. His winning photos were also published in SICKY Magazine – including an exclusive interview, which can be read HERE . Information about the next edition of the Streetstyle Photography Competition will be published shortly. *Can only be fulfilled if FCG is re-commissioned by the Berlin Senate Department for Economic Affairs, Energy and Public Enterprises for the next edition of BFW PROCESS July 2, 2026 – Start of the submission period July 12, 2026 – End of submission deadline End of July – announcement of the winner WINNER SS27 Luciano Doria First Name* Last Name* E-Mail* Phone Number* Address* Freelance Photographer Student Instagram Handle* Website TikTok Handle Please upload a series of 5 photos (with your copyright information) that include the following images in any case: One "Close Up Beauty" Shot , one "Paparazzi" Shot , and one "Frontal Full Outfit" Shot Upload 1* Individual Photos 5 Photos, minimum 1920 X 1080 px, File Format: JPG Upload 2* Photos Combined File Format: PDF Please read the TERMS & CONDITIONS CAREFULLY - agreeing to the terms is MANDATORY to taking part in the Street-Style Photo Competition: You commit that we are entitled to use your photographic material (always with copyright information) for the BFW communication on social media and editorial news You commit that we are entitled to pass on and use your personal data obtained in the course of Berlin Fashion Week (such as names) to third parties (e.g., media) In all social media releases relating to the competition, you must integrate the tag @berlinfashionwe (Berlin Fashion Week) and hashtag #berlinfashionweek Please make sure to request permission to take photos and collect individuals’ names, allowing proper attribution in case of publication I have read and accept the terms & conditions * Submit first name* LastName* e-mail* Phone Number* Address* Freelance photographer University student Instagram Handle* website TikTok handle Please upload a series of 5 photos (with your copyright information) that include the following images in any case: One "Close Up Beauty" shot , one "Paparazzi" shot , and one "Frontal Full Outfit" shot Upload 1* Individual photos 5 photos, minimum 1920 X 1080 px, file format: JPG Upload 2* Photos Combined File format: PDF Please read the TERMS & CONDITIONS CAREFULLY - agreeing to the terms is MANDATORY to taking part in the Street-Style Photo Competition: You commit that we are entitled to use your photographic material (always with copyright information) for the BFW communication on social media and editorial news You commit that we are entitled to pass on and use your personal data obtained in the course of Berlin Fashion Week (such as names) to third parties (eg, media) In all social media releases relating to the competition, you must integrate the tag @berlinfashionwe (Berlin Fashion Week) and hashtag #berlinfashionweek I have read and accept the terms & conditions * Submit SUBMISSION first name* LastName* e-mail* Phone Number* Address* Freelance photographer University student Instagram Handle* website TikTok handle Please upload a series of 5 photos (with your copyright information) that include the following images in any case: One "Close Up Beauty" shot , one "Paparazzi" shot , and one "Frontal Full Outfit" shot Upload 1* Individual photos 5 photos, minimum 1920 X 1080 px, file format: JPG Upload 2* Photos Combined File format: PDF Please read the TERMS & CONDITIONS CAREFULLY - agreeing to the terms is MANDATORY to taking part in the Street-Style Photo Competition: You commit that we are entitled to use your photographic material (always with copyright information) for the BFW communication on social media and editorial news You commit that we are entitled to pass on and use your personal data obtained in the course of Berlin Fashion Week (such as names) to third parties (eg, media) In all social media releases relating to the competition, you must integrate the tag @berlinfashionwe (Berlin Fashion Week) and hashtag #berlinfashionweek I have read and accept the terms & conditions * Submit CONTACT If you have any questions don't hesitate to contact us at coordination[at]fashionweek.berlin DOWNLOAD COMPETITION PDF here

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International Fashion Week Calendar JAN 12 - 15, 2027 Pitti Immagine Uomo Fall Winter 2027 JAN 15 - 19, 2027 Milan Fashion Week Men's Fall Winter 2027 JAN 19 - 24, 2027 Paris Fashion Week Men's Fall Winter 2027 JAN 25 - 28, 2027 Paris Haute Couture JAN 29 - FEB 1, 2027 Berlin Fashion Week Fall Winter 2027 FEB 1 - 5, 2027 Copenhagen Fashion Week Fall Winter 2027 FEB 4 - 9, 2027 New York Fashion Week Fall Winter 2027 FEB 18 - 22, 2027 London Fashion Week Fall Winter 2027 FEB 23 - MAR 1, 2027 Milan Fashion Week Fall Winter 2027 MAR 1 - 9, 2027 Paris Fashion Week Fall Winter 2027 MAR 15 - 20, 2027 Tokyo Fashion Week Fall Winter 2027 JUN 16 - 18, 2026 Pitti Imagine Uomo Spring Summer 2027 JUN 18 - 22, 2026 Milan Mens Fashion Week Spring Summer 2028 JUN 22 - 27, 2026 Paris Mens Fashion Week Spring Summer 2028 JUL 01 - 04, 2026 Berlin Fashion Week Spring Summer 2028 JUL 05 - 08, 2026 Paris Haute Couture Spring Summer 2028 AUG 30 - SEP 04, 2026 Tokyo Fashion Week Spring Summer 2028 SEP 16 - 20, 2026 London Fashion Week Spring Summer 2028 City

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