GLÜCK, founded in Kyiv and now based in Berlin, is more than a fashion brand - it's a mood, a feeling. The name combines 'hallucination' in Ukrainian with 'luck' in German and reflects the ambiguity of the brand, which redefines party and streetwear. Designer Egor Bashtovenko starts the creative process with couture pieces, from which the ready-to-wear collections are then developed. This approach makes it possible to transfer the exclusivity and design of haute couture into everyday fashion.