NEWS: Airbnb becomes a partner of Berlin Fashion Week - Fashion Council Germany and Airbnb announce cooperation

Berlin, June 2, 2026: Airbnb and the Fashion Council Germany (FCG) today announced the launch of their partnership in conjunction with Berlin Fashion Week. The collaboration combines the international appeal of Berlin Fashion Week with the potential of local neighborhoods – and focuses specifically on strengthening Berlin's position as a global fashion hub.

Fashion meets hospitality

Berlin Fashion Week attracts designers, buyers, editors, and creatives from all over the world to the German capital every year – last summer, there were around 30,000 guests. Airbnb has been an integral part of this travel movement for years – and hosts in Berlin open their doors during Berlin Fashion Week to guests who are looking for more than just accommodation: a genuine taste of Berlin.

This is precisely where the new partnership comes in: Together, Airbnb and the FCG aim to increase the visibility of local neighborhoods, put hosts in the spotlight, and inspire visitors to discover districts beyond the well-known areas. Because the authentic Berlin often reveals itself off the beaten tourist track – in the outer districts, in backyards, and in the living rooms of the people who live in this city.

The economic significance of this should not be underestimated: According to a study by the Fraunhofer IAO Institute, Airbnb guests in Germany spend an average of €131 per day – in Berlin alone, this resulted in total spending of over one billion euros in 2023. The international visitors to Berlin Fashion Week are an important part of this trend.

“Every year, Fashion Week brings people from all over the world to Berlin’s neighborhoods – people who are open to new impressions, new encounters and new experiences. We are very much looking forward to collaborating with the Fashion Council Germany and to jointly showcasing how vibrant, diverse and welcoming Berlin is – in all its districts,” said Kathrin Anselm, General Manager Central and Eastern Europe at Airbnb.

Fashion Council Germany: Fashion as a social force

Since its founding, the Fashion Council Germany has been committed to strengthening the German fashion industry – as an industry association, as a network and as a platform for dialogue between business, politics and society.

The partnership with Airbnb is another step towards holistic networking for the FCG – and at the same time brings an international audience to the Berlin fashion industry: guests from all over the world who experience the city and its creative scene up close.

“Fashion doesn’t exist in a vacuum – it exists in cities, in communities, between people. The partnership with Airbnb reflects exactly that: We want to make Berlin Fashion Week more tangible, offer visitors an authentic Berlin experience, and show how important the fashion industry is for the local economy,” says Scott Lipinski, CEO of the Fashion Council Germany.

Berlin's hidden gems: Airbnb accommodations off the beaten track

Stylish guest apartment in Lichterfelde

In the quiet, old Berlin neighborhood of Lichterfelde West, a family of three rents out their stylishly furnished 45-square-meter guest apartment – complete with a fully equipped kitchen and personal tips for every visit to Berlin. Link

Old building apartment in the heart of Moabit

Located on Emdener Straße in Berlin-Moabit – voted Germany's most beautiful street in 2013 – is this newly renovated 110-square-meter apartment in a period building, featuring 4-meter ceilings, stucco work, and herringbone parquet flooring. Link

Factory loft at Weissensee

Near Antonplatz, this 40-square-meter duplex loft in a former factory building combines exposed brick and wooden floors with thoughtful design details – a short tram ride from Prenzlauer Berg. Link

Bungalow with pool and sauna in Pankow

Hidden away in Berlin-Pankow is this guesthouse with a private pool, sauna and fireplace – a peaceful escape from city life, just 13 kilometers from the center. Link

Studio apartment in Westend

Located in the quiet Westend district of Berlin, this renovated studio apartment is situated in a garden house – with its own entrance and views of the courtyard and garden. Link

About Airbnb : Airbnb was founded in 2007 when the first two hosts welcomed three guests to their homes in San Francisco. Since then, the community has grown to over 5 million hosts who have welcomed more than 2.5 billion guests in nearly every country in the world. Every day, hosts offer unique stays, experiences, and services that allow guests to connect with other communities in an authentic way.

About Fashion Council Germany : Founded in Berlin in 2015, the Fashion Council Germany e. V. (FCG) aims to further establish and strengthen fashion design in and from Germany as a cultural and economic asset on a national and international level. A particular focus is placed on promoting emerging talent. In addition to numerous training programs in the areas of sustainability, technology, and community building, various events serve to foster dialogue and networking among industry experts and newcomers alike. Against this backdrop, the Fashion Council Germany acts as a strong lobby, consistently advocating for greater visibility, global relevance, and interdisciplinary collaborations for German fashion in the political, economic, and cultural spheres.

Downloads: Press release & images

If you are interested in interviews or further information, please contact:

Manuel Almeida Vergara, Communications Director, Fashion Council Germany

press@fashion-council-germany.org | t +49 30 994 0489 – 53