NEWS: New perspectives: Experts discuss the future of fashion at ‘METAMORPHOSIS – dialogues about change’ powered by eBay
Manuel Almeida Vergara
Berlin, January 7, 2026: How can artificial intelligence revolutionize the fashion industry? Which business models promote true circularity? And how can uncompromising creativity and genuine sustainability be combined? These and other questions are the focus of ' METAMORPHOSIS – dialogues about change' powered by eBay , the talk format of the Fashion Council Germany (FCG) in partnership with eBay Germany, which will enter its fourth round at the beginning of 2026.
As part of Berlin Fashion Week from January 30th to February 2nd, international experts will discuss the circular transformation of the industry in panels, interviews, and keynote speeches – this time at the Embassade Event Space in Berlin-Mitte. Topics such as innovative materials, new technologies, contemporary leadership, and conscious consumption will be explored from a practical perspective. The four-day event will offer solutions for shaping the fashion industry of tomorrow. The program is available on the website and is divided into the following thematic areas:
Day 1 (January 30th) – Fashion's New Frontiers: Tech, Talent, Transformation Exploring innovative AI-powered tools, immersive shopping experiences and personalized marketing strategies.
Day 2 (January 31) – The Circular Shift: From Pilots to Scale Strategies and business models for a circular and sustainable fashion – from design to production to resale, repair and customer loyalty.
Day 3 (February 1st) – Lead & Thrive: Building the Business of Tomorrow Leadership, communication and strategic action for sustainable growth and effective team management.
Day 4 (February 2nd) – Creativity as Currency: Engaging Consumers & Communities. Creativity, storytelling and cultural insights as a bridge to customers and community for effective brand management.
Scott Lipinski , CEO of the Fashion Council Germany, emphasizes: “Parts of the fashion industry still haven’t found credible answers to many pressing questions, especially regarding sustainability and fairness. I’m delighted that, for the fourth time, our conference format is contributing to finding precisely these solutions: This can only succeed through dialogue with experts from a wide range of fields – and I’m very excited to see what insights they will bring to this edition of 'METAMORPHOSIS – dialogues about change' powered by eBay.”
“Our goal is to make pre-loved fashion the first choice. This requires new technologies, creative formats, and fresh approaches. METAMORPHOSIS is exactly the place where we can jointly generate these impulses and develop these ideas further,” adds Mandy Krüger , Head of Fashion at eBay.
The talk format program is once again being created in collaboration with Ann Claes, co-founder of the Belgian agency Masjien, and is aimed at both experts and interested consumers – registrations are possible via the website .
More than 40 industry experts - including Costas Kazantzis (Lead Creative Technologist, Fashion Innovation Agency at LCF), Dirk Schönberger (Chief Brand Officer, MCM Worldwide), Giovanna Graziosi Casimiro (PhD & Professor Tech Lead, Institut Francais de La Mode), Keith Metcalfe (Director of Fashion, eBay Germany), Kirsty Keoghan (Senior Director Fashion Europe, eBay), Lara Day (Head of eBay Live, eBay Germany), Luisa Dames (Founder & CEO, Aeyde), Maliha Shoaib (Senior Reporter, Vogue Business), Mirjam Schuele (Senior Vice President, Karl Lagerfeld), Roel de Cooman (Vice President Global Sales, haebmau. ATELIER), Rose Coffey (Senior Foresight Analyst, The Future Laboratory), Sallyann Houghton (Senior Business Development and Partnerships - Retail and Fashion, Epic Games) and Sara Sozzani Maino (Creative Director, Fondazione Sozzani) - will share their knowledge and engage in an exchange with the audience during the AW26 edition of ' METAMORPHOSIS – dialogues about change' powered by eBay .