NEWS: UGG® AND FASHION COUNCIL GERMANY ANNOUNCE SF1OG AS WINNER OF THE UGG® CULTURE CHANGEMAKER PRIZE
Fashion Council Germany
Berlin, 25 October 2023: Global lifestyle brand UGG® in collaboration with the Fashion Council Germany selected SF1OG as the winner of the UGG® CULTURE CHANGEMAKER PRIZE at the ‘Fireside Dinner’ in Munich last Tuesday, 24 October 2023. SF1OG was selected by a jury of industry experts who evaluated the conceptual redesign of the iconic UGG® Classic Mini Boot in terms of innovation, creative excellence and sustainable implementation. As part of the competition, the newcomer brand will receive prize money of 40.000€.
All concepts used innovative materials from regenerative agriculture, reflecting UGG®'s commitment to emphasising the importance of its regenerative initiatives.
The winning brand SF1OG was founded in 2019 by designer Rosa Marga Dahl and her co-founder Jacob Langemeyer. Their concept and realisation as a prototype were particularly impressive thanks to their sustainable approach and high-quality workmanship. With the use of old cables and a regenerative twinface turned inside out, the reinterpretation of the boot is a fusion of technology and natural materials. The winning creation will be presented at the SF1OG fashion show during Berlin Fashion Week in February 2024.
The two runner-up brands are Namilia and Kasia Kucharska.
Photo Credit: Jasper Block