3 Jul 2024
Metamorphosis - dialogues about change: in partnership with Vogue Business, eBay Germany and Cupra.
For Berlin Fashion Week in July 2024, we are organizing the talk format "METAMORPHOSIS - dialogues about change" powered by eBay for the first time in partnership with Vogue Business and eBay Germany.
From July 2nd to 4th, national and international experts from the fashion industry and circular economy will come together in the CUPRA City Garage in Berlin Mitte to enter into dialogue about the various facets and necessary changes in the industry. Over the three days of the event, the main topic of circularity will be examined from different perspectives:
Design, technology & innovation and community.
Over 30 renowned industry experts will discuss these topics in six different panel talks and provide inspiration for a subsequent audience discussion. Under the motto "METAMORPHOSIS - dialogues about change", the talk format aims in particular to highlight the various facets and essential transformations of the industry, to create discussion spaces for current topics and thus to promote exchange within the industry.
The second day was all about the topic TECHNOLOGY & INNOVATION:
Michele Casucci (Founder & General Manager I Certilogo) opened the day with a keynote speech - An introduction to circularity. "Unlocking circularity: Digital Product Passports as catalysts for change"
Panel 3: XR Retail Revolution: Redefining Product-Centric Shopping for Longevity and Value
Speakers: Ann Claes (Co-Founder I MASJIEN), Harald Sipple (CEO I Reverse-Retail), Marjorie Hernandez (Co-Founder I LUKSO), Mike Charalambous (CEO I Threedium) and Patrik de Jong (Creative Director I Artificial Rome).
Panel 4: How to implement AI in a responsible way?
Speakers: Kirsty McGregor (Executive European Editor | Vogue Business), Madeleine Parker (Entrepreneur I NewLife.ai), Michel Tjoeng (Co-Founder I ChatLabs) and Niamh Peren (Chief of Innovation & Strategy I The Foreseight Institute) and Prof. Tutia Schaad (Professor I Macromedia).
There was a networking break between the panels during which visitors could exchange ideas with the speakers. Gragger provided refreshments and we would like to thank Elephant Bay, Carlsberg and Vöslauer for the drinks.
An exciting first day full of stimulating discussions and networking is behind us, we are looking forward to the third day of Metamorphosis - dialogues about change.
Stay tuned!
Location: CUPRA City Garage, Aaron-Bernstein-Platz 1/ Am Tacheles, 10117 Berlin
You can find more information about Metamorphosis, all speakers and the program HERE.
The event is open to the public and therefore offers fashion enthusiasts outside of the specialist audience the opportunity to take part during Berlin Fashion Week.
(Photo credit: Finnegan Koichi Godenschweger)



















