FCG: How are you and your label doing during the crisis? ‍ Aeyde: It basically affects every fashion company, so it's not easy for anyone in the industry at the moment. Due to the timing of Corona, two seasons are unfortunately affected - the current summer season and all future orders for autumn/winter. ‍ FCG: Where and how do you spend your days? ‍ Aeyde: We are working: Our entire team has been working from home since March 13th, so we are now in the sixth week. The transition went smoothly and we all quickly got used to daily video conferences and digital meetings. ‍ FCG: How will Corona change the fashion world? ‍ Aeyde: Corona will bring about a long-term change in the fashion industry. The retail industry as it used to function will no longer be able to continue like this. Concepts need to be reconsidered here. Brands that are digitally established will quickly get back on their feet. Overall, digitalization is advancing faster than ever, but outdated concepts will have a very difficult time.

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FCG: What impact will the crisis have on world events? ‍ Aeyde: Less travel, especially business trips, because we have all learned how wonderful meetings can be via video conferences. When it comes to consumption, in the future we will focus more on high quality and invest in something that lasts - instead of, as before, in quantity. ‍ FCG: Quarantine tips? ‍ Aeyde: Personally, I try to walk outside for an hour every day to clear my head. Because you get less exercise than usual, healthy eating is even more important. I try to cook fresh every day and try new things.he jeden Tag frisch zu kochen und probiere Neues aus.