On August 8th, the first session of the FCG SEMINARS workshop series took place in the showroom of the Fashion Council Germany. A group of Berlin designers participated in the first module, MARKETING 1, and had the opportunity to exchange ideas and expertise with the experts through small working groups and face-to-face meetings. The module was divided into two sessions: The first, "Brand DNA: Best Practices from the Industry," was led by fashion communication, PR, and digitalization strategist Kirstin MacLeod. The second session, "Brandbuilding: How to Build a Remarkable and Future-Proof Brand?", was presented by fashion entrepreneur, consultant, and business developer Simon Angel, who discussed strategies, milestones, resources, and tools for keeping brands competitive.