As part of Berlin Fashion Week in July 2019, Ashley Marc Hovelle, creative director of oft and participant in the German Sustain Concept, will present the "Path of Sustainability" in Bikini Berlin. The sustainability approaches of his collection will be presented at various stations in the form of an installation. Visitors have the opportunity to explore the unique presentation from July 2nd to 17th.

In addition to oft, the other participants in the German Sustain Concept - Lara Krude, Phylyda and Working Title - will also present their understanding of sustainability with installations in Bikini Berlin in the following three fashion weeks.