15 Jun 2026
When time-honored distilling traditions meet contemporary fashion design: Together with ABERFELDY Single Malt Scotch Whisky, we're looking for a new look for the ABERFELDY 12 Year Old – a so-called sleeve design, a kind of outer shell for the bottle. This is about more than just packaging design: We're looking for designers who value craftsmanship and heritage as much as the distillers at ABERFELDY do – and a design that showcases the precision of craftsmanship and the attention to detail that define this Scottish company.
As part of a competition, ABERFELDY and the Fashion Council Germany are looking for fashion designers aged 25 or over to develop a limited special edition for ABERFELDY; the design should be a textile sleeve measuring 10.3cm x 10.3cm x 22cm (LxWxH) that can be pulled over a tubular metal box.
The winner of the project, which brings together the decades-old refined art of Scottish whisky producers and the precise craftsmanship of creative fashion designers, will receive a prize of €5,000, in addition to the select distribution of the sleeves and high-profile media coverage of the project. Applications are open now until June 29, 2026.

The following must be submitted with the application:
• a completed application form including a short written concept summarizing the idea of the sleeve design
• The design of a sleeve measuring 10.3cm x 10.3cm x 22cm (LxWxH) that can be pulled over a metal can using a closure such as buttons, a zipper or Velcro, or by choosing an elastic material, submitted in the form of digitized drawings, illustrations or photographs of sample pieces; the design should reflect the company's heritage (see below), which is deeply rooted in Scottish nature
• A rough calculation of how 100 sleeves can be produced at €10 each, and information on whether production will be carried out by the applicant(s) themselves or by another production facility; materials are sponsored by the Italian company ZEROW and can be selected via www.zerow.it , ZEROW provides selected fabrics with a maximum value of €10 per meter and leather options with a maximum value of €23 per meter; the Fashion Council Germany covers production costs up to a total of €1,000.
After the application period ends, ABERFELDY and the Fashion Council Germany will jointly select the winner, whose sleeve design will be produced in a run of 100 pieces by the end of August. The final sleeves will be presented at an exclusive dinner in September 2026 and subsequently delivered to selected partners.
About ABERFELDY® Highland Single Malt Scotch Whisky: Founded in 1898, the ABERFELDY distillery is located in the heart of Scotland, where Perthshire's highest mountain, deepest loch, and longest valley converge. Established by John Alexander Dewar, the distillery was built within sight of his father's humble beginnings, solidifying the foundation of the family's whisky heritage. Aberfeldy is a classic Central Highland single malt with characteristic soft, honeyed fruit notes, gentle spice, and a malty base. Master Blender Stephanie Macleod and her team utilize four types of the finest oak casks for maturation: first-fill sherry, first-fill bourbon, refill, and rechar, creating a rich, round, and indulgent dram. The core range includes the ABERFELDY 12 Years, ABERFELDY 16 Years, ABERFELDY 21 Years, and ABERFELDY 25 Years. The ABERFELDY single malt brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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Manuel Almeida Vergara
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Manuel Almeida Vergara
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