In the panel talk "from collaborations to building bridges", journalist Melissa Drier speaks with Jörg Ehrlich - founder and chief designer of Odeeh, Artsi - founder and chief designer of Maison ARTC and Waridi Schrobsdorff - founder and CEO of FA254 about collaborations and their potential to become more than just a marketing tool. They discuss the appreciation of design and the danger of exploitation by big brands, but also that the right combination, like the right date, can lead to a long and valuable partnership.

This talk is in English.