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6 Jul 2026

The results of the SS27 edition underline the steady, healthy growth of Berlin Fashion Week: Between July 2nd and 5th, a total of 53 fashion shows and 62 side events carried the designers' work deep into the city center and at the same time to its limits – from Weißensee to Westend, from Tiergarten to Tempelhof, from Friedrichshain to Friedrichsfelde.


This season's official calendar was even more extensive than the AW26 edition in February, which listed 42 fashion shows and 52 side events – an increase of ten exclusive dates in each category.


This season's official calendar program was attended by representatives of international trade publications such as Vogue Runway , Business of Fashion , FashionUnited , WWD Japan , and Dazed Korea , as well as stores like Printemps , Isetan Mitsukoshi , H.Lorenzo , Antonioli , and United Arrows . As guests of the official Berlin Fashion Week hospitality program, they have already expressed interest in participating again next season.


Particularly strong growth can be seen in the area of public fashion events: 153 events – from pop-up shops and in-store events to exhibitions and performances – were listed on a specially created platform. This represents growth of almost 90 percent in the B2C sector, compared to 82 events registered via www.studio2retail.berlin last season.


Interest in hosting an event during Berlin Fashion Week or experiencing fashion as a visitor is noticeably growing. This not only significantly increases the public visibility of participating designers, brands, and retailers, but also allows Berlin Fashion Week, which sees itself as a large-scale, audience-oriented event, to live up to its own guiding principle: "The responsible movement of freedom, inclusion, and creativity."


We thank all partners of Berlin Fashion Week for their support: Epic Drive for the exclusive chauffeur service that transported the trade audience comfortably and safely from appointment to appointment; Hotel Zoo Berlin for providing stylish rooms for events and also for accommodating our international guests; Lefty for their support as an influencer marketing platform, Martini for cool drinks and Airbnb for the brand new partnership with Berlin Fashion Week.


All images are available for download in the official Media Hub . Here you will find further information about shows and presentations, the supporting program, and the international guests. The next Berlin Fashion Week will take place from January 29 to February 1, 2027.

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AUTHOR
Manuel Almeida Vergara
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Manuel Almeida Vergara
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More B2B, more B2C: Berlin Fashion Week draws a positive conclusion after SS27 edition

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More B2B, more B2C: Berlin Fashion Week draws a positive conclusion after SS27 edition

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