An exciting week of STUDIO2RETAIL came to a close last week. In total, over 40 events took place as part of STUDIO2RETAIL, including numerous in-store events, pop-ups, and parties to which consumers were invited. These events offered interested individuals the opportunity to learn about and connect with the diverse Berlin fashion scene. The STUDIO2RETAIL network unites over 100 Berlin brands and stores.

The initiative, organized by the Fashion Council Germany and commissioned by the Berlin Senate Department for Economics, Energy and Public Enterprises, aims to support Berlin designers and retailers and to make Berlin Fashion Week accessible to the general public. In the run-up to the event, prize money totaling €25,000 was awarded to five event concepts, which will take place as part of STUDIO2RETAIL during Berlin Fashion Week for both industry professionals and end consumers.

An overview of all events and participants can be found on the Studio2Retail website.

Credits: Rafael Bilio for ANIMA PROTECTION (left), Ben Mönks for Fashion Council Germany (right)

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