DAWN Denim produces jeans that not only fit perfectly, but with which the brand wants to change the fashion industry for the better, little by little. The jeans not only feel good because they fit well, but also because they are produced as fairly and sustainably as possible in our own factory in Saigon, Vietnam. Fairness, transparency and sustainability should become fundamental standards of the fashion industry and that is exactly what DAWN wants to achieve. Since membership began, DAWN has been the “best-scoring” brand of the Fair Wear Foundation for three years in a row (100, 100, 96 points). Nevertheless, the brand still wants to change a lot - throughout the entire supply chain. The name DAWN embodies the belief in a better tomorrow and the attitude of taking the future into your own hands. Founded in 2015 by Ines Rust and Marian von Rappard, the brand is changing and improving the fashion industry by producing jeans that are worn for a long time and with a lot of love.