Fashion has always played a big role in her life and is always present. The opportunity to express yourself, your character and your thinking is unmatched by anything else. With Florence they want to do exactly that. Giving people the opportunity to express themselves through their fashion and giving them pieces they love to wear. With the number of pieces and processes of collections, they counteract the trend of fast fashion in order to give fashion a space to develop as the art that it is for them.