Adhimiharja's philosophy and working methods aim to run the label sustainably and to support people who keep old craft techniques alive. The fashion designed is seen as a bridge between the manufacturers and the customers. The principle of “meet the makers” is actively practiced and communicated, so the production of high-quality garments can be tracked and the clothing can be worn for a long time with a good feeling. In order to avoid overproduction, the goods are only produced in sellable quantities and on an order basis. If it happens that some parts remain, the materials will be used for new projects. With these demands, fashion is created that is sustainable for customers and the environment.‍