Laura Andraschko is a London-based fashion label founded in 2021, known for its distinctive aesthetic that blends nostalgia, rebellion, and emotional intensity. The brand combines influences from youth and subcultures, Alpine tradition, and post-Y2K pop culture with a narrative approach that understands fashion as an expression of social moods and personal stories.

Following several international presentations, including one in Paris, the label relaunched in Germany in 2026 to strengthen its presence in the European market. The goal is to establish a unique voice that bridges concept, craftsmanship, and pop culture, positioning fashion as a cultural statement. The brand stands for bold silhouettes, humorous references, and a generation that prioritizes attitude over hype.