MCM is a luxury brand and international fashion house. Founded in Munich in 1976, the label represents German culture and zeitgeist, with a focus on innovative functionality and state-of-the-art techniques. Through its association with music, art, travel and technology, MCM today embodies boldness, rebellion and ambition. Always with an eye on modernity and progressive thinking in mind, MCM revolutionizes classic design with futuristic materials. For the emerging generation of digital natives of the 21st century, MCM enables a modern lifestyle that is androgynous and timeless and defies rules and boundaries.