From fashion journalist to sustainability activist. Mirjam Smend worked for glossy magazines for 16 years before focusing on sustainable fashion in 2016. With GREENSTYLE munich, the Munich native has created a 360-degree communications platform that uses contemporary formats to contribute to positive change in the textile industry. The GREENSTYLE cosmos includes the B2C trade fair and conference format GREENSTYLE, the GMUC agency, the blogazine my-greenstyle.com and the fashion change magazine PUREVIU (print + eBook), which was first published in June 2022. Mirjam also works as a speaker, moderator and Fashion Revolution Ambassador.