Studio Vaai is developing the first virtual fitting room that takes size and fit into account. Our solution allows e-commerce users to virtually try on clothing to scale, helping them find not only the right size but also the perfect fit. The technology uses a single full-body photo to determine the user's measurements and visualizes the garment in the selected size directly on the photo.

This not only reduces return rates but also builds trust—especially in markets where brands don't yet have physical stores or a widespread retail presence. In this way, we support DTC brands in entering new markets and strengthening brand loyalty through an excellent, technology-driven user experience.