Ubooker was created by Claudia Wagner and Diana Dietrich, both models, to make modeling better. The goal is to create a transparent technology platform where customers can book models directly and communicate with them to improve the efficiency and effectiveness of modeling projects. Clients can book and manage multiple jobs faster and more cost-effectively, while models have more control over their careers and can keep more of their earnings through lower commissions. Ubooker operates in the UK, US and Europe and is backed by Red Circle Investments.