In a new edition of FCG Voices , this year's participants in the #DFFR (DigitalFashionFutureReadiness) project discuss their digital experiences and the digital future of fashion. Speakers include:

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Alla Lepnina , founder and creative director of the avant-garde unisex label 7585 , Ashley Marc Hovelle, founder Featuring the sustainable fashion brand Oftt , Damur Huang , founder and creative director of the premium streetwear brand #DAMUR , and Tom Àdam Vitolins from the sustainable unisex pajama label Tom Àdam . The episode will be moderated by Marte Hentschel , managing director of Sqetch Agency .

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All four Berlin-based designers were specifically supported in their digitalization efforts as part of the #DFFR project, commissioned by the Berlin Senate Department for Economics, Energy and Public Enterprises, and received extensive training, workshops and training courses on software during the multi-month project.

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This presentation is in English.

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In total, the following ten Berlin brands received funding as part of the #DFFR project: 7585, #Damur, Cruba, Julia Leifert, Lilian von Trapp, Last Heirs, Lutz Morris, Maison Héroïne, Oftt and Tom Àdam.

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The following software service providers participated as so-called Solution Partners: Clo 3D, Fashion Cloud, Lectra and Zedonk in an advisory capacity, Sqetch.

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The project was commissioned by the Senate Department for Economics, Energy and Public Enterprises (Berlin) and is funded by the ERDF Structural Funds: