At Pitti Immagine Uomo 105, which took place in Florence from January 9-12, 2024, our member Julian Daynov presented "NEUDEUTSCH" – a curated design showcase featuring collections and works from around 20 talents who have their creative home in Germany.

The term NEUDEUTSCH originally refers to the constant transformation, enrichment and further development of the German language through various intercultural influences and forms of expression.

During Pitti Uomo 105, NEUDEUTSCH presented a mix of young menswear brands with a strong retail focus, which also underscores the gender-neutral approach of many of the participating creatives. The following FCG members were also exhibiting:

AVENIR , HADERLUMP , INTERNATIONAL CITIZEN , MARKE and OFTT .

Further information about NEUDEUTSCH can be found at the following link .