Founded by Lydia Maurer (swimwear brand Phylyda), a finalist of the German Sustain Concept, and two co-founders, Morgane Parizot and Kristin Sperling, Nana Bodywear is both a fashion and a femtech startup, launched in autumn 2020. This early-stage startup builds on the inclusive, sustainable, and made-on-demand swimwear brand Phylyda. However, thanks to the collaboration with the co-founders, who come from engineering and digital innovation management backgrounds, it incorporates a decidedly technical and function-oriented perspective.

Nana Bodywear places a special emphasis on smart and aesthetically pleasing underwear design combined with a brand ethos focused on sustainability and inclusion.

Nana creates a product world tailored to the individuality of every body shape. She utilizes the opportunities and possibilities of digitalization while considering her customers' need for customized products and excellent service. Nana Bodywear aims to create precisely designed fashion that meets the needs of all body sizes in terms of both fit and sustainability. Furthermore, Nana Bodywear is committed to ensuring fair pricing.

3D knitting techniques, as the preferred processing method, offer the possibility of resource-efficient production while simultaneously enabling the manufacture of individually crafted pieces – made-on-demand and without stockpiling. At the same time, this knitting technique allows for the integration of individual support functions into the designs, depending on the specific size. This feature is particularly crucial for Nana's first Hero product: the bra.

Nana's inclusive thinking - especially regarding size - also means that different norms are used in product development: Unlike traditional brands, size development is not based on a small 'size zero' size, but on real - and extended - body measurement data.

As part of the German SustainConcept, Nana, Lydia Maurer's new project, is being presented here for the first time, replacing Phylyda. Instead of an exhibition, an explanatory video was chosen, not only due to the current COVID-19 situation, but also because it effectively illustrates the Nana Bodywear concept. A virtual medium was deliberately selected to showcase the digital nature of Nana Bodywear even before its official launch. The video, created using 3D animation and digital modeling software, was designed and produced in collaboration with a collective of Berlin-based 3D artists: @LoopingLovers, @Polygondressing, and @TheGoodLifeCollective. Sound mix by @SofiaVelasquez, music 'Sensual' by Julian Stetter, 2019, Mireia Records. This video was made possible thanks to the financial support of the German Sustain Concept (GSC).

The German Sustain Concept (GSC) is a program initiated by the Fashion Council Germany to promote emerging German designers, implemented under the patronage of the Federal Ministry for the Environment and in partnership with BIKINI BERLIN and NEONYT. The program supports emerging talents and fashion brands based in Germany that focus on sustainability. The goal is the long-term successful establishment of the four participating brands: NANA Bodywear, Lara Krude, WorkingTitle and Oftt.