The global lifestyle brand UGG®, in collaboration with the Fashion Council Germany, announced the UGG® CULTURE CHANGEMAKER PRIZE at the "Fireside Dinner" in Munich last Tuesday, October 24, 2023. SF1OG was selected by a jury of industry experts who evaluated the conceptual redesign of the iconic UGG® Classic Mini Boot based on innovation, creative excellence, and sustainable implementation. The newcomer brand receives €40,000 in prize money. All concepts utilized innovative materials from regenerative agriculture, reflecting UGG®'s commitment to highlighting the importance of its regenerative initiatives.

The winning brand, SF1OG, was founded in 2019 by designer Rosa Marga Dahl and her co-founder Jacob Langemeyer. Their concept and its prototype implementation were particularly impressive due to their sustainable approach and high-quality craftsmanship. Using recycled cables and an outward-facing, regenerated twinface fabric, this reinterpretation of the boot is a fusion of technology and natural materials. The winning creation will be presented at the SF1OG fashion show during Berlin Fashion Week in February 2024.

The two runner-up brands are Namilia and Kasia Kucharska.