The STUDIO2RETAIL initiative of the Fashion Council Germany will take place for the sixth time during the upcoming Berlin Fashion Week from February 5th to 10th, 2024, offering fashion enthusiasts access to exciting events and parties hosted by Berlin brands and stores, even beyond the catwalks. Under the newly conceived motto "UNLOCK Berlin Fashion Week," fashion aficionados will gain exclusive access to the Berlin fashion scene. The aim is to further strengthen Berlin's position as an innovative and diverse fashion city during Fashion Week and to serve as a key to Berlin Fashion Week for the general public.

Supported by the Berlin Senate Department for Economics, Energy and Public Enterprises, STUDIO2RETAIL offers a comprehensive network of Berlin brands and stores specializing in German fashion. These brands and stores open their doors during Berlin Fashion Week, inviting visitors to exciting pop-ups, events, and showcases. Participating labels and shops offer visitors various specials such as workshops, discounts, freebies, and in-store experiences with an event-like atmosphere. The STUDIO2RETAIL event calendar lists all the information about each event and provides easy access for everyone.

The Fashion Council Germany, together with Peek & Cloppenburg* Düsseldorf, is also hosting an event at the "Conscious Fashion Store." The panel discussion "BERLIN FASHION STAGES" is aimed not only at industry insiders but also, and especially, at interested consumers, offering a forum for exchange among all fashion enthusiasts. The panel discussion will take place on Thursday, February 8, 2023, at 1:30 p.m. at the P&C* Conscious Fashion Store and follows a series of discussions and workshops from last year. Further information about the event can be found here .

This season, the Fashion Council Germany, with the support of Berliner Sparkasse, will open the doors of its own " Studio2Retail Pop-Up – powered by Berliner Sparkasse " at Bikini Berlin from February 6th to 10th, from 10:00 AM to 8:00 PM each day. Visitors can experience and purchase various special offers as well as collections from ten Berlin brands : Katharina Dubbick, Rebirth Studios, LoopLook x Natascha von Hirschhausen, SBLMTN, Human Touch, Carolin Dieler, Susumu Ai, PB0110, Zodiaque, and Studio MONONO_A . Among them are several winners of the concept competition, commissioned by the Berlin Senate Department for Economics, Energy and Public Enterprises. Five events were awarded prize money of €5,000 each. This year, thanks to the support of Berliner Sparkasse, a sixth prize was awarded for the first time, going to Natascha von Hirschhausen X LoopLook.

The winners' events are once again the highlights of the STUDIO2RETAIL calendar this season:

HUMAN TOUCH – Brand Launch

February 5–10, 2024, 11:00 AM – 7:00 PM | Potsdamer Str. 124, 10783 Berlin

KATHARINA DUBBICK – AW24 Amorphous

February 7th - 8th, 2024, 12:00 PM - 8:00 PM | Auguststraße 10, 10117 Berlin

Natascha von Hirschhausen x LoopLook - REPAIR DAY

February 8, 2024, 5:00 p.m. – 10:00 p.m. | Friedrichstrasse 67, 10117 Berlin

PLATTE.Berlin – NEXT GEN Pop Up

February 5–10, 2024, 1:00 p.m. – 7:00 p.m. | Memhardstraße 8, 10178 Berlin

Rebirth Studios x Mogli – Remerged

February 5, 2024, 2:00 PM – 7:00 PM | Münzstraße 21-23, 10178 Berlin

SBLMTN Studio – Phygital Fashion Showcase

February 7, 2024, 6:00 PM - 9:00 PM | Kemmler Kemmler GmbH, Großbeerenstraße 71, 10963 Berlin

All events can be found in the STUDIO2RETAIL event calendar HERE .

* There are two independent companies called Peek & Cloppenburg, headquartered in Düsseldorf and Hamburg. This information refers to Peek & Cloppenburg KG, Düsseldorf, whose store locations can be found at peek-cloppenburg.de/stores .