The B2C initiative STUDIO2RETAIL, launched by the Fashion Council Germany and supported by the Berlin Senate Department for Economics, Energy and Public Enterprises, will once again take place during the upcoming Berlin Fashion Week from July 1st to 6th, 2024. Fashion enthusiasts will gain access to exciting fashion presentations, events, and parties taking place in the capital during Fashion Week. Under the motto UNLOCK Berlin Fashion Week , STUDIO2RETAIL celebrates Berlin as an innovative, diverse, and open fashion hotspot for everyone. The initiative allows fashion enthusiasts, especially those outside the industry, to experience the atmosphere of Berlin Fashion Week through discounts and shopping goodies, as well as workshops, panel discussions, presentations, and parties.

At the heart of the initiative is the STUDIO2RETAIL concept competition, commissioned by the Berlin Senate Department for Economics, Energy and Public Enterprises and organized by the Fashion Council Germany. Awarded prize money of €5,000 each, the six winners—BUKI AKOMOLAFE & EMEKA SUITS, Black in Fashion, EFFENBERGER Couture, Lou de Bètoly, People, and PLATTE.Berlin —are joined by BUKI AKOMOLAFE & EMEKA SUITS. And The Lissome is hosting exciting events at Berlin Fashion Week. Following a successful collaboration in February, one of the prize funds was once again awarded thanks to the support of Berliner Sparkasse – this season to EFFENBERGER Couture.

PLATTE.Berlin – NEXT GEN Pop Up

July 1st - 6th, 2024, 1:00 PM – 7:00 PM | PLATTE, Memhardstraße 8, 10178 Berlin

BUKI AKOMOLAFE & EMEKA - BLACK IN FASHION

July 2, 2024 1:00 p.m. – 7:00 p.m. | Mehringdamm 75, 10965 Berlin

Lou de Bètoly – Private View

July 2, 2024, 4:00 PM – 9:00 PM | Anzengruberstraße 5, 12043 Berlin

THE LISSOME – Slow Style Chronicle

July 3, 2024, 2:00 PM – 7:00 PM | SO/ BERLIN Das Stue, Drakestraße 1, 10787 Berlin

People - a social fashion project – less / a pop up space

July 4, 2024, 12:00 PM – 9:00 PM | Salon am Moritzplatz, Oranienstraße 58, 10969 Berlin

EFFENBERGER Couture – 5-year Anniversary

July 4, 2024, 3:00 PM - 9:00 PM | Urbanstraße 131, 10976 Berlin

These and other event highlights, such as the Mall of Anonymus Pop-Up by Shayne Oliver, SHAPE OF US 2.0 by the CODE, and the arabsoda SS25 Release Pop-Up, are taking place all over Berlin throughout the week – an overview can be found in the event calendar . Information about STUDIO2RETAIL , the program, and all participating brands and stores can be found at www.studio2retail.berlin/ .