An exciting week of STUDIO2RETAIL came to an end last week. In total, over 50 events took place as part of STUDIO2RETAIL, including numerous store events, pop-ups and parties to which end consumers are invited. At the events, interested parties could find out about the diversity of the Berlin fashion scene and exchange ideas. The STUDIO2RETAIL network brings together over 100 Berlin brands and stores.

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The preliminary highlight was the STUDIO2RETAIL block party on Wednesday, September 7, 2022, in the PLATTE. Together with The Ground, Visionary Services and deadHype, over 500 fashion-loving fans were kept warm with good vibes until late at night. The best styles of the Berlin fashion world were presented by the talents of Visionary Services, Berlin's most sought-after creator agency. The looks shown were by Haderlump Berlin, Melisa Minca, Marco Scaiano Berlin and SF1OG. With deadHype, Berlin's hottest artist and party community, good vibes were guaranteed in front of and in the PLATTE.

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The initiative, organized by the Fashion Council Germany and commissioned by the Berlin Senate Department for Economics, Energy and Public Enterprises, aims to support Berlin designers and retailers and to make Berlin Fashion Week accessible to interested parties. In advance, prize money totaling 80,000 euros each went to six offsite show concepts and eight store events, which take place as part of STUDIO2RETAIL at Berlin Fashion Week for trade audiences and end consumers. The winners included designers such as Avenir Berlin, William Fan, The Twins by Tutia Schaad and Michael Sontag, SUSUMU AI and SF1OG, who provided the highlights of Berlin Fashion Week with their innovative show concepts.

An overview of all events and participants can be found on the Studio2Retail website.