With the expansion of the Berlin Fashion X International project to the Korean market, the Fashion Council Germany, in cooperation with the Berlin Senate Department for Economics, Energy and Public Enterprises, is intensifying its activities to develop international markets for emerging fashion and accessory designers. In addition to the previously announced delegation trip to Seoul, South Korea, a trip to Tokyo , Japan , will now also take place from November 9th to 14th. The initiative aims to facilitate access to international markets for participating brands and to sustainably strengthen the visibility and export potential of Berlin fashion brands.

Expanding into the Asian market is an important step towards internationalization. Tokyo and Seoul have been among the most important Asian cities in the fashion sector for several years and are establishing themselves as international fashion capitals. The Fashion Council Germany is building on existing relationships with South Korea and Japan, which were established in the past through the increasing success of Berlin Fashion Week. The growing interest of the Japanese market in German brands was a particular motivation for expanding the project to Tokyo.

Building on this positive momentum, an exploratory trip will be conducted in August to secure additional partners, potential showroom locations, and strategic collaboration opportunities for the project. The delegation trip to Japan will then take place in early November – the exact dates will be announced soon. Interested designers and brands could apply for participation until mid-August. The final participants will then be selected from all submissions.

In parallel, preparations for the delegation trip to Seoul, which will take place from September 1st to 5th, are entering their final phase. The following 12 brands will be part of the delegation: Balletshofer , Clara Colette Miramon , Danny Reinke , Dawn Denim , Gerrit Jacob , Haderlump Atelier Berlin , Isabella Rudzki , Lueder , Richert Beil , Sia Arnika , Unvain Studios and William Fan .

A particular highlight of the trip will be the showroom in cooperation with MCM , which will allow the designers to present their collections to a broad audience of buyers, press, stakeholders, and emerging talents from the Korean fashion scene . In addition to the showroom, the delegation—accompanied by Michael Biel, Berlin's State Secretary for Economic Affairs—will have the opportunity to visit selected retail spaces, local fashion brands, distribution agencies, and press representatives. This will provide participants not only with access to important industry contacts but also with lasting impetus for innovation, positioning, and the international expansion of their brands.

Berlin Fashion X International is supported by a state program, which is financed by ERDF funds and funds from the state of Berlin.