After studying business administration in Mannheim and Cape Town, South Africa, Nico Hoffmeister worked in PR/public relations for the German clothing company FALKE in the Sauerland region. From 2002, he gained further experience in PR in Munich and most recently at the Italian SIXTY Group in Düsseldorf, where he was responsible for marketing and PR for the DACH region (Germany, Austria, Switzerland) and its fashion brands MISS SIXTY, ENERGIE, KILLAH, REFRIGIWEAR, and MURPHY&NYE.

Since 2015, he has worked for NEXT Mannheim as a community manager, where he leads the two startup and creative industries centers, TEXTILEREI and C-HUB. In 2017, he developed the HOMETOWNGLORY pop-up store format to utilize temporary vacant spaces in city centers and offer young, regional lifestyle companies an accessible way to showcase their products.


Since 2015, he has been working for NEXT Mannheim as a community manager, where he leads the two startup and creative industries centers, TEXTILEREI and C-HUB. With his textile business, TEXTILEREI, he is also an official partner of the "Stoff im Kopf" (Fabric in Mind) textile accelerator at Reutlingen University.

Nico manages the first office of the Fashion Council Germany outside of Berlin: localONE in Mannheim. His responsibilities include the regions of Baden-Württemberg, Rhineland-Palatinate, Hesse, and Saarland.