These experts select the most innovative B2C event concepts forSTUDIO2RETAIL as well as the best fashion presentation concepts for Berlin Contemporary for the February edition of Berlin Fashion Week.

The Senate Department for Economics, Energy and Public Enterprises / Project Future will again provide prize money in the coming season to support creative concepts from brick-and-mortar retailers, emerging fashion labels and talented designers (preferably from Berlin) in the two categories.

As part of STUDIO2RETAIL, the six best event concepts that make the BFW (Berlin Trade Fair) tangible for end consumers will each be awarded €5,000. This season, the sixth prize money is once again being provided by Berliner Sparkasse.

The Berlin Contemporary category recognizes promising designers and fashion labels (primarily from Berlin and Germany) and their fashion shows and presentations, which will take place during Berlin Fashion Week in February 2025. The 19 most creative and sustainable concepts will each receive €25,000. As in previous seasons, designers from Ukraine are also eligible to apply. For the first time, prize money will also be awarded to a fashion label based in an African country.

An international jury of renowned industry experts selects the winning concepts after the application phase. This jury also forms the newly introduced Show Committee, which decides which shows and presentations will be included in the official BFW calendar.

This year's jury members are:

Berlin Contemporary:

Christiane Arp (Chairwoman, Fashion Council Germany), Herbert Hofmann (Creative & Buying Director, Highsnobiety), Johanna Dramé (Fashion Industry Consultant, SenWEB), Kk Obi (Editor in Chief & Creative Director, Boy Brother Friend), Patrick Pendiuk (Fashion Features Director, Vogue Germany), Sabine Brunner (President & Global Commercial and Brand Officer, MCM Global), Stavros Karelis (Founder & Buying Director, MACHINE-A).

Studio2Retail:

Avi Jakobs (TV Host & Content Creator), Dries Vriesacker (Stylist / Co-Founder & Creative Director, ENFNTS TERRIBLES Magazine), Kerstin Geffert (Founder & Managing Partner, Silk Relations), Johanna Dramé (SenWEB Fashion Industry Consultant), Manuel Almeida Vergara (Head of Fashion & Style Department, Berliner Zeitung), Scott Lipinski (CEO, Fashion Council Germany).

The next Berlin Fashion Week will take place from January 31st to February 3rd, 2025.

Calendar registration will be open from October 2024.